Beauty Industry

HSN & Celebrity Makeup Artist Partner

Vincent Longo debuts his signature cosmetics collection on the home shopping channel this month.

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By: Jamie Matusow

Editor-in-Chief

Makeup Artist Vincent Longo will join multi-channel retailer HSN, to launch his cosmetics line on March 22, 2012, at 7am, with additional shows at 4pm and 8pm. Longo is internationally known for the “Natural Look” created on supermodels Cindy Crawford and Linda Evangelista and others. In addition to the New Essentials core curriculum of cosmetic basics, the line seasonally “reinterprets the latest in fashion trends to bring runway to everyday, and offers a steady stream of beauty newness” throughout the year.

“My signature line is comprised of professional-grade products such as those used by makeup artists, now made available to HSN customers. By adapting the latest in research and technology, I create products that blend form, function and fashion, allowing the wearer to tap the well of her own beauty,” said Longo.

“We are beyond excited to have Vincent Longo at HSN,” says Betsy Olum, general manager of Beauty at HSN. “Vincent brings a whole new professional perspective on make-up artistry. I know the HSN customer will really connect with him. His products are professional but accessible and ultimately enhance the true, inner beauty of everyday women around the world.”


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